In today's highly competitive global markets, companies must meet the increasing demands of customers and continually improve their products. Design of the products is one of the most important determinative features and often gives the product a significant competitive advantage.

BIG AD offers overall design solutions. Our designers utilize cutting-edge CAD/CAM/CAE technologies, which enable them to create products, having complex surfaces and shapes.
The specialists, implementing the other activities (mechanical design, equipment design, and production) work in parallel on the same three-dimensional models, upon maintaining complete associativity.

The main activities include the shape of the object, the location of details with respect to one another, choice of materials, colors, texture and aspects concerning the ergonomics, usability and aesthetics of the products. Additionally we may specify details concerning the way the product is presented to the consumer at the point of sale. Our wide experience in industrial design as a part of our product development process lead to improved usability, lowered production costs and more appealing products.